Services
Strategic narrative services that bring clarity, structure, and a sharper edge to stories that need to perform under pressure.
Signal Score™
A stress test for your story.
The Signal Score™ is a proprietary diagnostic to evaluate narrative strength across the seven dimensions that shape stakeholder perceptions. It reveals where your story differentiates and where it needs more focus, providing a clear roadmap for a sharper strategic story, aligned leadership, and greater impact.
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Each reflects a core narrative function that supports strategic clarity and relevance:
Purpose Boldness: Ambition, clarity of mission, future focus.
Problem Clarity: Specificity, urgency, and resonance of the problem.
POV Differentiation: A distinct, credible view on what’s needed and why.
Approach Credibility: Believability and feasibility of your solution.
Priority Focus: Strategic discipline and near-term clarity.
Stakeholder Relevance: Resonance with key audiences.
Commitment Strength: Clarity and weight of the promises you're making.
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Built on 25 years of corporate narrative expertise and enhanced with AI-assisted analysis, the Signal Score transforms subjective messaging into an objective diagnostic. Whether looking at an entire company, a division, or a brand, it gives organizations a consistent framework to see where their story is bold, clear, and credible — and where it needs work.
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A detailed score and commentary across all seven narrative dimensions.
Side-by-side comparison with two peer companies or brands.
A radar chart highlighting narrative strengths, gaps, and imbalances.
Actionable recommendations to guide messaging and alignment.
Narrative Audit
Find out where your story holds up, and where it doesn’t.
A structured and fast diagnostic for company narratives.
I assess your public narrative using the Signal Score™, compare it to two peer companies, and deliver a clear report to identify strengths and gaps, and opportunities to sharpen messaging, positioning, and leadership alignment.
What You’ll See:
Baseline narrative & peer company comparisons
Scored breakdown across seven key narrative dimensions
Activation plan outline highlighting key next steps
Ideal for discovery, repositioning, investor prep, or the start of a more extensive Narrative Build. Delivered in a few weeks.
Narrative Build
Reframe your story and align leadership.
When the Audit reveals deeper issues, or you already know the narrative needs a reset, I lead a full engagement with senior leaders to build the future-facing narrative.
What You’ll See:
Executive 1:1 interviews and synthesis
Baseline and future narratives
In-person or virtual leadership workshop
Narrative report deck
Activation plan and alignment support
This approach brings structure and clarity to complex stories, without slowing your team down. Completed in eight weeks or less.
Contact
Does your story need help? Let’s talk.