Narrative Scan
See how the narrative is landing.
An outside-in view of how a company’s narrative is showing up “in the wild.” The Scan analyzes publicly available materials to reveal a company’s Narrative Archetype, highlight the strongest and weakest signals, and compare positioning with peers.
What You’ll See
Narrative Archetype: The Healthcare Narrative Archetype that best reflects the company based on its narrative signals.
Narrative Reconstruction: A detailed presentation of the company’s narrative as it appears externally.
Healthcare Narrative Landscape: How the narrative compares with broader patterns across 750+ healthcare companies.
Ideal for: Early strategy assessment, positioning discussions, new client engagements, RFPs.
Timeline: ~1 week.
Narrative Diagnostic
Pressure-test and refine the narrative.
A deeper diagnostic of a company’s narrative using its own materials. Building on the Scan, the Diagnostic produces a detailed Signal Score assessment showing specific strengths and gaps, and provides a blueprint for narrative rebuilding and activation.
What You’ll See
The Narrative Signal Score™: Benchmark score out of 100 across seven narrative dimensions
Comparative Analysis: Your client’s narrative language and structure evaluated against two peer companies
Executive Summary & Visualizations: Clear data showing strengths, gaps and competitive positioning
Activation Blueprint: Specific guidance for strengthening narrative elements and applying them across positioning, communications strategy, messaging, stakeholder engagement.
Ideal for: Ongoing client strategy work, RFPs, new business pitches, repositioning, investor preparation.
Timeline: About 3 weeks.
Narrative Activation
Turn insight into action.
Most agencies use the Scan and Diagnostic findings to guide their client work: refining positioning, sharpening messaging, or building the comprehensive narrative strategy.
When you need deeper support, I’m available on an as-needed project basis for:
Full narrative development: working with you and the client leadership team to craft the new narrative.
Strategic content development: messaging frameworks, website rewrites, presentation decks.
The Signal Score™
Quantify the narrative.
The Signal Score™ is the proprietary diagnostic I built to answer the question clients ask most about narrative: “How do we know this is the right way to tell our story?” It evaluates narrative strength across the seven core dimensions that shape stakeholder perceptions and assigns a benchmark score out of 100, providing objective, comparable data you can present with confidence.
The Seven Narrative Dimensions
A combination of classic storytelling structures and business narrative principles, the dimensions are ones that I’ve refined over two decades in healthcare communications. The Signal Score™ rubric applies these principles systematically to corporate communications, making narrative strength measurable and comparable across companies.
Purpose: Why your company or brand exists, and your long-term impact.
Problem: The challenge you’re solving.
Point of View: Your unique perspective on your industry or competitive field.
Approach: How you work.
Priorities: What drives the business now.
Stakeholders: Who you must win.
Commitments: What you’ll deliver.
What You’ll See
An overall Signal Score, and detailed scores and commentary for each of the seven narrative dimensions.
Side-by-side comparison with two peer companies or brands.
A radar chart highlighting narrative strengths, gaps, and imbalances.
Actionable recommendations to guide messaging and alignment.
Contact
Let’s discuss your next narrative project.