Time to Refresh Your Brand Narrative?
These seven simple questions can show you if it’s time for a narrative refresh. Answer “yes” to any, and you’re ready for a change.
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Is your brand’s unique story getting lost in a crowded market?
Does your team need stronger alignment around a shared vision for the future?
Do your employees, customers, and stakeholders struggle to articulate your unique value proposition?
Is your messaging inconsistent across different departments, communication channels, or customer touchpoints?
Has your organization’s mission or focus evolved since your last communications strategy update?
Is your organization going through or planning a major change that requires fresh, clear, consistent communication?
Is your current communication focused more on defending your brand versus proactively shaping brand perceptions?